CoreHR Announced as Finalist for the 2020 ITSMA Marketing Excellence Awards

Aug 12, 2020

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The Access Group announced as finalist for the 2020 ITSMA Marketing Excellence Awards

ITSMA, the leadership community for B2B marketers in the connected economy, has announced the Access Group as a finalist in two categories at its 23rd Annual Marketing Excellence Awards.

The awards honour the marketing campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution and business impact. The programme focuses exclusively on marketing for B2B services and solutions and highlights the most important dimensions of a strategic, comprehensive approach to marketing.

Chris Marjara, CMO of The Access Group said, “Earlier this year Access Group acquired leading HR software provider CoreHR. Their in-house marketing team has worked tirelessly to develop high impact campaigns spanning every channel including digital, print, social, events and comms and we are absolutely delighted that ITSMA has recognised their efforts. We have a thriving marketing team that is supporting the company’s aggressive growth strategy; awards and nominations reward our people for the enormous challenges we take on while expanding our brand.”

Dave Munn, President and CEO of ITSMA said, “Finalists for this year’s program are truly inspirational, especially given the current climate with COVID-19. B2B organisations are consumed with managing disruption and those that double down on marketing innovation and leadership are best positioned for long-term success. The CoreHR marketing team who are now part of Access is exhibiting the best qualities of focus, creativity and operational excellence in accelerating strategic growth and innovation.”

Access has been named a finalist in the following categories:

  • Levelling Up: Marketing Transformation
  • Data at the core of the “Level Up” Marketing Transformation Program

An international panel of marketing executives and experts will select the winners, who will be announced at an online awards ceremony on October 14th.

About The Access Group

The Access Group has been recognised in The Sunday Times Tech Track 100 in 2019 and is a leading provider of business software to mid-sized UK organisations. It helps more than 32,000 customers across commercial and not-for-profit sectors become more productive and efficient. Its innovative Access Workspace cloud platform transforms the way business software is used, giving every employee the freedom to do more. Established in 1991, The Access Group, with an enterprise valuation of over £1billion, employs more than 2,700 staff. For more information about The Access Group, visit: www.theaccessgroup.com/

About ITSMA

For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com

Contact details for press enquires

Derek Harris (For CoreHR)
Harris Communications
derek@harriscomms.com
+44 (0) 1395 516613
+44 (0) 7867 525722

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